We help companies develop the strategic platforms that are an absolute requirement for successful branding programs. Our strategic services include:
Without a sound brand strategy, you can't deliver effective branding programs. That's why we help companies articulate the fundamental essence of their brand, by clearly defining their brand vision, brand differentiation, brand promise and brand personality.
Positioning is about finding the key differentiators and making sure they are relevant, sustainable and defendable. We conduct workshops, execute research, evaluate the competitive landscape - and ultimately we help companies uncover what gives their brand an edge over their competitors.
As brands grow, things can get complicated. Sometimes is due to acquisitions, other times to an increase of products...or relationships with other brands, sub-brands and brand extensions. We work with our clients to define brand architectures that make order from what can be a chaotic landscape.
Messages must resonate with different audiences. We develop detailed brand messaging documents that help brands be fluid enough to connect with various types of audiences in different marketplaces, and across diverse geographies and cultures.